A checklist for reviewing AI-written content before you publish

Why a review step matters

An AI draft is a starting point. It can invent names, quote figures that do not exist, describe features a product does not have, or sound certain about things that are uncertain. None of that is visible from the writing style, so the only reliable defense is checking.

The checklist

• Facts: verify every claim that could be checked. If you cannot confirm it, cut it or soften it.
• Numbers: find the original source for every statistic, price, date and percentage. Remove any you cannot source.
• Names and quotes: confirm that people, companies and products exist and are described correctly. Never publish a quote you cannot trace.
• Links: open every link. Make sure it works and says what the text claims it says.
• Promises: look for words like guaranteed, always, never and instantly. Replace them with what you can actually stand behind.
• Specifics: if the post describes steps, follow them yourself or have someone else try them.
• Originality: make sure the post says something useful that a reader could not get from the first search result. Add your own experience where you have it.
• Tone: read it aloud. Cut filler, repeated points and phrases you would never say.
• Rules: check the policies of the platform or ad program where the content will appear.

Make the review part of the workflow

Do not rely on remembering. Add a status column to your content plan with values such as drafted, reviewed and published, and never move a post to published without passing through reviewed. If you automate publishing, build the review step before the publish step, not after.

Keep a short note of what you checked for each post. If a reader reports a mistake later, you will know how it got through and can fix both the post and the process.

Be open about how you work

Readers do not need a long statement, but they should not be misled about who is behind a page. Say who publishes the site and how to contact them. Where AI tools helped produce a post, consider saying so plainly. Correct errors openly when you find them.

None of this makes a post perfect, and none of it is a guarantee of any result. It is a habit that protects your readers and your site.